About
BuzzPay is made for the young India, the India that will shape our future. BuzzPay aims to be India’s most reliable, secure and empowering finance brand. No matter if you are a student or a fresher in this journey of life and the time we live in, you have us for everything money.
This hypothetical credit and loan brand endeavours to give it’s audience the freedom to dream and the means to achieve them. No matter if you are a student or a fresher in this journey of life and the time we live in, you have BuzzPay for everything money. To reach the right audience, BuzzPay is bold, welcoming, friendly and energetic. Affirming the respect the brand has for its values, it’s style will be bold and simple yet approachable.
Target Audience
Metros, Tier 1 & 2 cities
19-30 years
Students & freshers
Looking for special benefits for their age group (discounts on sites like Spotify, Book My Show, concerts, etc.)
Looking for loans or credit opportunities
Intended Brand Play
Easy design & usability
Reliable & Safe
Bold & Energetic
Simple & Approachable
Empowering & Intellectual
Logo and Icon
Logo: Buzzpay is the latest trend aka ‘buzz’ and the fastest selling credit card made for the youth. It’s unique signature is the tilted arrow icon and a distinctive logotype which should be used on all branded items.
Icon: The tilted arrow icon is a secondary brand element. It represents the growth and liveliness of the brand. It has strong brand recognition and is welcoming and conversational with its audience. Apart from digital applications (social media and mobile icons), where the icon can stand on its own, it should always be used in combination with the logotype.
Clearance Space: Always keep a minimum safe area around the logo to maintain visual clarity and to provide maximum impact. The clearance area is defined by the width of the smallest element of the icon. Photos, text and graphic elements should not overlap the blue area.
Minimum Width for Logo: Ensure readability and legibility of the logo at all sizes.
Minimum width for print: 1 inch | Minimum width for digital: 150 px
Minimum Width for Icon: Ensure readability and legibility of the icon when used as stand alone symbol.
Minimum width for print: 0.4 inch | Minimum width for digital: 80 px
Colour Palette
The primary colors of the brand are Soothing Blue, Fiery Red, Bright Yellow, Black and White. The colors Soothing Blue, Fiery Red and Bright Yellow are defined to be welcoming, energetic and young. The colors aim to bring positivity and joy and stand tall in the market.
Soothing Blue
CMYK
RGB
HEX
57 / 0 / 6 / 0
84 / 202 / 234
#54CAEA
Fiery Red
CMYK
RGB
HEX
8 / 90 / 100 / 1
220 / 62 / 37
#DC3E25
Bright Yellow
CMYK
RGB
HEX
8 / 90 / 100 / 1
220 / 62 / 37
#DC3E25
Black
CMYK
RGB
HEX
69 / 63 / 62 / 57
53 / 53 / 53
#353535
White
CMYK
RGB
HEX
0 / 0 / 0 / 0
255 / 255 / 255
#FFFFFF
Neutral colors are applied to text and icons on the website to create balance within a colorful system.
Grey 01
RGB
HEX
114 / 114 / 114
#727272
Grey 02
RGB
HEX
178 / 178 / 178
#B2B2B2
Grey 03
RGB
HEX
216 / 216 / 216
#D8D8D8
Grey 04
RGB
HEX
234 / 234 / 234
#EAEAEA
Typography
Abril Fatface is a retro, bold serif typeface chosen to be the serif headline display font for BuzzPay. (Please note that only the ‘regular’ font should be used everywhere and should not be edited at all.)
Poppins is defined as the primary sans serif typeface. Poppins is a versatile typeface which can convey the boldness as well as simplicity that the brand aims to stand by. It is attention grabbing and easily legible at small sizes on small screens. (Please note that only the fonts mentioned should be used everywhere and the typeface should not be edited at all.)
Poppins - Thin, Light, Regular, Italic, Semibold and Bold are the only fonts to be used for body content or as a secondary typeface for all assets. (Please note that only the fonts mentioned should be used based on hierarchy and importance of the content everywhere and the typeface should not be edited.)
Category Branding
Categories are branded sections (ranks of BuzzPay), not stand alone logos. A branded section will always have the icon present in it. The category logos use the icon of the brand combined with the category name in Fiery Red 02 color. The category logos use the typeface Rampart One - Regular.
Always keep a minimum safe area around the logo to maintain visual clarity and to provide maximum impact. The clearance area is defined by the width of the smallest element of the icon. Photos, text and graphic elements should not overlap the blue area.
Card Design
& Brand Applications
The brand’s primary colors are used for three different category credit cards. The color for every category is decided indefinitely and thus should not be changed under any circumstances. The illustration on the card can be changed according to occasion or festivites. These are digital credit cards only.
