About
BuzzPay is made for the young India, the India that will shape our future. BuzzPay aims to be India’s most reliable, secure and empowering finance brand. No matter if you are a student or a fresher in this journey of life and the time we live in, you have us for everything money.
This hypothetical credit and loan brand endeavours to give it’s audience the freedom to dream and the means to achieve them. No matter if you are a student or a fresher in this journey of life and the time we live in, you have BuzzPay for everything money. To reach the right audience, BuzzPay is bold, welcoming, friendly and energetic. Affirming the respect the brand has for its values, it’s style will be bold and simple yet approachable.
Target Audience
Metros, Tier 1 & 2 cities
19-30 years
Students & freshers
Looking for special benefits for their age group (discounts on sites like Spotify, Book My Show, concerts, etc.)
Looking for loans or credit opportunities
Goals
Easy design & usability
Reliable & Safe
Bold & Energetic
Simple & Approachable
Empowering & Intellectual
Problems
Persona Mapping
Empathy Mapping
The Solution
The catalogue follows a similar identity and style guide as Home Centre. The iconic Home Centre green is the primary colour for the branding of the catalogue but is not a dominant colour in the design of the catalogue. The supporting neutral brown is used to create a balance and harmony in the palette. The catalogue predominantly makes use of black and white to maintain the minimalistic and simple style.
HEX :
RGB :
CMYK :
#bcd231
188, 210, 49
31, 1, 100, 0
HEX :
RGB :
CMYK :
#8e8481
142, 132, 129
46, 44, 44, 6
HEX :
RGB :
CMYK :
#231f20
35, 31, 32
70, 67, 64, 74
HEX :
RGB :
CMYK :
#ffffff
255, 255, 255
0, 0, 0, 0
SWOT Analysis
Competitor Analysis
Vision
Viability
Navigation Flow
Wireframes
Style Guide
UI Design
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