About
The Natak Company is a theatre group based in Pune, Maharashtra, India. This is a hypothetical project for the theatre group.
In recent times, theatre has lost the touch and popularity that it had a few years back. This project is an attempt to bring back the life in theatre, specifically folk theatre. The brochure calls the audience to participate in a workshop by The Natak Company and is a creative and interactive print to engage and attract people.
Target Audience
The target audience has been classified into two groups: the first being the group of audience that will interact with the print deliverable the most and the second being the group of audience which will make use of the services or products mentioned inside the print deliverable or the print deliverable itself.
Group 1 is an important part for this project. This audience includes people between the age of 18 years to 60 years.
Group 2 can be referred to as the secondary part of the target audience. This includes the audience that will make use of the content inside the deliverable.
Brochure Folds Ideations
Brochure Fold for this Project
Colour Palette
The vibrant colour palette of the brochure is intended to convey varied emotions that theatre plays with. The red denotes rage and danger, the yellow denotes a new and fresh start, the blue denotes trust and well being, the green denotes prosperity and happiness. Theatre is a master at conveying emotions and the brochure intends to bring those emotions to life when the audience views it.
HEX :
RGB :
CMYK :
#fff442
255, 244, 66
4, 0, 82, 0
HEX :
RGB :
CMYK :
#33c1f3
51, 193, 243
63, 2, 0, 0
HEX :
RGB :
CMYK :
#dc5f59
220, 95, 89
9, 77, 63, 1
HEX :
RGB :
CMYK :
#76c073
118, 192, 115
56, 1, 73, 0
Typography
Aa
Franklin Gothic
Book, Demi, Heavy
Aa
Gigi
Regular
The Design
The Brochure
